Register and get additional 15% discount : Coupon Code FLAT15

For us, designing is a way of life. It goes beyond the basic element of the redundant style one follows. All year round, you’re out there braving the elements. You take your fashion seriously. We get it—and we design these flip-flops with you in mind. We’ve relied on grass-root teams, hard-core designers and professionals to help us design the flip-flops and tees keeping in mind the latest fashion trends. We have created an array of designs which are funky yet stylish and will keep adding to these regularly.

THE LEGACY...

SoleThreads, owned by Aura International, was launched in 2012 as an online community for people to submit, discover and buy a range of unique designs. The products are formed out of a desire for edgy and unique footwear and clothing.

The products reflect their background in international quality standards merged with funky design. The philosophy of SoleThreads was created on two main ideas: creating unique, trendy products for fashion forward consumers while maintaining Aura’s core benefits of unmatched quality at affordable prices.

SoleThreads caters to the fashion conscious generation of guys and girls who love music, sports, the beach and the sun; maintain their individuality, setting trends instead of just following them and need the freedom and comfort to help them unwind.

These products are available through leading footwear and lifestyle stores across India, and can also be purchased online, through our ecommerce portal www.SoleThreads.com. A limited range is also available through partner websites such as Myntra, Flipkart and Jabong.

Inception

Aura International is backed by a three decade long legacy of expertise in EVA based Flip-flops and sandals. The efforts of nearly 30 years had already laid a very strong foundation on which Aura International rose in the year 2008. The quantum leap in the EVA (Ethyl Vinyl Acetate) compound technology 8 years back had prompted Aura International to take the challenge of Product Innovation. Aura International took on the limitless possibilities thrown at it by the global innovations in the EVA compounding, and was among few who gave EVA based flip-flops & sandals new dimensions like never before.

Journey

This proactive attitude towards embracing newer technologies and the commitment to product innovation has paved the path for many of the start-ups since then with varying results. Aura International needless to say, was the front-runner in the industry and the insatiable desire to create new products and aggressive marketing has put it into the top league of EVA based flip-flops & sandals manufacturers in India.

Present

This enviable position can be gauged by Aura Internationals strong presence in 12 states in India and its favoured status as the Official Vendors of the emerging India’s retail goliaths like Puma, Spalding, Converse, Marvell Comics, DC Comics, Bata, Hush Puppies, Warner Bros., Franco Leone, Speedo, Westside, Walmart, Disney, Lee Cooper, Cobian, Spalding, Jealous 21 etc. and popular ecommerce websites such as Myntra, Flipkart etc.